🌄 In endless pursuit of the perfect beard blend.

This stuff makes my beard happy :). - Joel Strasser, 17x beard Guinness World Record Holder

Love this product! Remarkably better than other products I have used. It hydrates and softens your beard making it much easier to style. The promise of long lasting frizz control has been true for me. Highly recommend trying “Wake Up Call” Beard Jelly. - Darin

This all week long has given my beard such a soft texture. I can’t believe how well this softens my beard up and I am not joking. - Greg Boswell (YouTube)

Wake Up Call” Beard Jelly is a product that pleasantly shocked me. I thought this felt great in my beard, and I will absolutely keep using it. - Kensconsin (YouTube)

Excellent styling, excellent feel in beard. - Beards & Banjos (YouTube)

Plagued by a dry, patchy beard, for years I backpacked through some of the most beautiful parts of the country, all the while roaming aimlessly through "beard no-man's-land." Despite trying various oils and serums, none could sufficiently mitigate the damage wrought by harsh environmental elements or improve the fullness of my beard.

And so, I languished for a long time in "beard limbo."

Several years later, I tried "jelly" beard oil. Enriched with beeswax to improve viscosity, it significantly improved my damaged beard, and sparked ideas for further enhancements.

I soon became focused on creating my own version of beard jelly. In particular, I wanted natural sources of caffeine to encourage thicker and stronger beard growth. Over time, I developed a compelling blend which served as the prototype for Arrowlands “Wake Up Call” Beard Jelly. Harnessing the potency of green coffee oil and peppermint for the optimal beard growth energizer, Arrowlands was born—our proud debut in the world of men's outdoor grooming.

Our home

Arrowlands resides near Maryland's scenic Catoctin Mountains, at the doorstep of the Blue Ridge and Appalachian mountain ranges.

Our name

Inspired by our love of the outdoors, Arrowlands is a fictional landscape of lush valleys and arid, sun-swept peaks— where dryness and humidity work in balance. It symbolizes the ideal state we strive for in beard care, where hydration and control blend seamlessly to nourish and enhance.

Join the Arrowlands Community

Your adventures, experiences, and feedback inspire us every day. Whether it's about our current offerings or what you'd like to see in the future, we value your input. Connect with us through social media, or directly via team@arrowlandsgoods.com. Together, we can explore the frontiers of beard care excellence.